| o4jzpbochw | Date: Vineri, 14 Feb 2014, 00:20 | Message # 1 |
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| Embarrasing Brand Ambassadors
Many organisations hire celebrities to get an endorser regarding their company. These celebrities are then paid money belonging to the company to not only star in commercials and advertisements, but to also promote the emblem or product by themself.
Possessing a brand ambassador is a popular technique companies for more brand recognition, and in addition they achieve this in hopes of attracting more customers. For example, if their celebrity endorser is used often by their viewers and possesses an have an effect on them, some customers might start purchasing certain product although preferred celebrity does.
But possessing a brand ambassador does feature a few risks. Information mill now putting the status for their product or company in the hands of another person, if he or she will make a mistake, the logo currently is associated. Are mainly some of celebrity endorsements gone wrong.
Verizon prepaid and Akon
In 2007, rapper Akon was actually a brand ambassador for Verizon Wireless. All was running smoothly of their relationship until Akon was the focus associated with a scandal. With a concert who was intended to be to get an audience 18 and older, <a href=http://javascript.nu/javascript/default.asp?q=145>ugg ブーツ 格安</a> Akon pulled a youthful indian man lady on stage and simulated having sex with your ex-girlfriend. This challenge: her grown into only 15. Video of this incident went viral, and news stations were reporting on it most of the world. Naturally, Verizon backed away from Akon at the earliest opportunity.
McDonald's, CocaCola and Kobe Bryant
In 2003, Kobe Bryant had been a superstar in basketball, and he snatched endorsement relates to both CocaCola and McDonald's. But that year, Kobe was accused of sexual assault, and both CocaCola <a href=http://unipaints.com/Include/main.asp?q=105>http://unipaints.com/Include/main.asp?q=105</a> and McDonald's pulled their contracts along with the basketball star. While the charges against him were eventually dropped, neither company resigned him. But Kobe didn't entirely miss the opportunity, as he's had loads of other celebrity endorsements since.
H Chanel and Kate Moss
Clothing company H and clothing/fragrance superstar Chanel had signed Kate Moss in the form of celebrity endorser with regard to brands. But Kate Moss enjoyed a personal life that involved drugs, and whenever pictures of your supermodel snorting cocaine surfaced, both companies tossed her in to the curb.
Kellogg's and Michael Phelps
Michael Phelps can be a swimming superstar, after destroying the 2008 Olympics, he earned himself lots of endorsement deals. An example of his largest endorsement deals sported Kellogg's, but following the Olympics, pictures of Mr. Phelps hitting a bong went viral, and the man lost his endorsement handle Kellogg's.
Nike and Michael vick
Nike is constantly using athletes as being a brand ambassador, and then in 2007, Nike snatched NFL superstar Michael vick just as one endorser. But Vick was soon arrested for dog fighting and animal cruelty, and not simply only did Nike pull their contract while using quarterback, additionally they didn't pay him.
Pepsi and Madonna
Madonna is known for her sexual antics, knowning that didn't <a href=http://unipaints.com/Include/main.asp?q=100>http://unipaints.com/Include/main.asp?q=100</a> keep Pepsi from signing her being a endorser in 1989. Pepsi permit pop star chase her "Like a Prayer" video released whereby she depicted Jesus being black, had sex with him, and in addition had burning crosses blazing in the shadows.
As the finish this short article Lance Armstrong is suffering one of the biggest embarrasments within the past of endorsements. Currently Nike announced a stop to the business relationship and thus did Anheuser Busch. Stripped just about all Tour the France victories he has now an ambassador of shame.
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